Superfluo - Young art magazine

Topic

Emerging art

Project

Editorial Design
Identity System Design
Branding
Strategy
Messaging

A MAGAZINE TO EXPERIENCE AND POTENTIATE YOUNG CULTURE

Superfluo

Invites to know and experience the young Uruguayan art; shortening distances between bothe digital and printed cultures. Based on liquid modernity, it constantly invites us to perceive different stimuli from artistic mutability.

Year

2019 H1

Challenge

Find a differentiated identity according to the profile of the organization but that at no time obscures the work of the artists.

Analisis

• Positioning

— Superfluo

Located in Uruguay, where we find an emerging art culture in young people, we first analyze through user profiles which fits the essence of the magazine:

Exploration

• Style

— Superfluo

We did an aesthetic search based on the research of the brand profile.

Style A- Digital Analogic

stylescape analogic digital design exploration

Style B - Broken Experiment

stylescape disruptive explosive exploration

Style C - Cultural Explosion

stylescape design hippie indie exploration

Style D - Energetic Revolution

stylescape design wes anderson cultural exploration

Development

• Concept

— Superfluo

Analogic and digital

Superfluo is in constant dialogue with contemporary technology and its predecessor, generating meaning from the oxymoron between both dipoles. The digital instantane conflict with the times of the analog processes.

Development

• Identifying sign

— Superfluo

The identifying sign is a dynamic logo, which changes according to its application, playing with the term of liquid modernity without losing its identifying capacity. The typology of the sign is a pure logo according to the requirements of the B2C magazine sector.

The magazine

Superfluo respects the work of artists above design. Being a quarterly magazine, it devotes special care to the aesthetics, collection and handling of the pieces it presents.

Development

• System

— Superfluo

Corollary

The brand is alive and constantly evolving, it has tools to mutate and discover itself. The Superfluo profile allows the exploration of different paths.

#MAGAZINE #INDIE

#MAGAZINE #INDIE

#MAGAZINE #INDIE